Frame 01 · Outerwear
Atrium Wool Coat
SAR 4,850
Collections01 of 4
Autumn Winter 2026
Everything else is drawn from here.
14 piecesShop the collection
Foundation
- Season
- Autumn Winter 2026
- In this lookbook
- 06 frames
- In the collection
- Outerwear, Tailoring, Knitwear, Accessories
Twelve pieces that set the proportions for the rest of the range — a coat, a jacket, a trouser, a knit. The cloth is heavier than last season and the colour has been pulled back to four.
The lookbook
06 frames · shop each one
Frame 02 · Tailoring
Rule Single-Breasted Blazer
SAR 3,400
From the collection note
The cloth is heavier than last season and the colour has been pulled back to four.
Frame 03 · Outerwear
Meridian Belted Coat
SAR 5,200
Frame 04 · Knitwear
Margin Cashmere Crew
SAR 2,450
Frame 05 · Outerwear
Meridian Overcoat
SAR 5,400
Frame 06 · Tailoring
Stone Tailored Vest
SAR 1,950
Shop Foundation
The pieces
14 pieces
Shop Foundation — 14 pieces
New
Quick add — Fog
Quick add — Camel
New
Quick add — Chalk
Quick add — Stone
New
Quick add — Bone
Limited
Quick add — Oxide
New
Quick add — Camel
Quick add — Navy
Quick add — Ink
New
Quick add — Stone
New
Quick add — Sand
New
Quick add — Ink
New
Quick add — Ink
Quick add — Ecru
14 of 14 — all shown
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The story
Campaign · 4 min
The Rule Line
The Foundation campaign was shot against a single wall over two afternoons, with the light left exactly as it was found.
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02 / 04
Spring Summer 2026
Atrium
Built for the hour before the heat.