04 stories

Campaign · Collection · Runway · Atelier

Editorial

Campaigns, runway and how things are made.

A model in a pale cropped jacket and trousers against a brown plaster wall.

Cover story

01 / 04

Campaign · Autumn Winter 2026 · 4 min

The Rule Line

The Foundation campaign was shot against a single wall over two afternoons, with the light left exactly as it was found.

A model in an ivory double-breasted coat over a navy knit, head bowed.

Story 2. Collection · Spring Summer 2026

Atrium: Twelve Rooms

A spring collection organised around a courtyard house, and the twelve rooms that open onto it.

A model on the runway in a pale draped dress and a knotted scarf, the audience in shadow.

Story 3. Runway · Autumn Winter 2026

Runway 01, Riyadh

Twenty-four looks shown on a stripped office floor on King Fahd Road, in daylight, without music.

A navy jacket on a tailor’s dummy, held together with white basting stitches.

Story 4. Atelier · 2026

On Making: The Basted Jacket

Why the Rule jacket is still assembled in white thread before it is assembled properly.

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